by Jeremy Hicks | Mar 17, 2020 | 2020, Blog, COVID-19, Ideas for Innovating, Marketing, Social Media Marketing, Uncategorized
} 7 Minute Read Welp…it’s here. And it happened quicker than we expected. I’m in as much shock as you…I figured we were cool…no big deal at the moment…and then it changed overnight. As a business owner myself, I’ve been thinking about...
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For the past 10+ years, The Reading Corner School for pre-school age learners had enjoyed major success in the Tampa Bay area. During this time, founder, Karen Green, developed and field tested her own curriculum to help children from early preschool up to kindergarden master early literacy and math. With over ten years of currated resources, she wanted to distribute her curriculum so that other parents, teachers, and tutors had both the right tools and the right direction to teach like rockstars.
As the journey began with Paper Jacket, we built a subscription-based website that showcased downloadable resources and optimized the Reading Corner brand as the “Netflix” of early learning curriculum with Karen Green as the master tutor for parents/teachers.
A subscription-based member library of downloadable resources, complete with an e-commerce store for printed material and exclusive video content available only to subscribed members.
We helped Karen build libraries of video tutorials, classroom examples, and promotional material so that parents could engage with the curriculum easily and be excited to invite their friends to join.
From graphic design to custom copywriting to animated GIF’s, the creative team churned out content to be used on social media that sparked interest for the product and drove traffic to the website.
Through the help of their Brand Ambassador and Creative Team, Reading Corner ensured customer relationships by not only catching attention, but continuing the conversation through retargeted ads and email campaigns.
The leadership at Faith Covenant Church in St. Petersburg, FL wanted a better way to engage with their congregation and their community to demonstrate who they were, why they mattered, and how their values brought unity and purpose.
Faith Covenant Church approached Paper Jacket with the desire to rebrand all of their communication elements, from logos to printed material to online media (including website). Since we began the journey with them, Faith Covenant has experienced explosive growth not only in numbers but in how their congregation is connecting with each other and their neighbors.
We’ve been ecstatic to see what God is doing in their midst and feel honored to share a piece of their story.
We needed to visually explain who Faith Covenant was and their mission/purpose. Their logo represents a window: a window to see the harvest outside as well as a window to understand the need for growth/discipleship within their midst. This became the foundation for everything else we created together for Faith Covenant.
Church promotional videos are boring. There. We said it. We knew that we needed to capture the family-driven culture of Faith Covenant that showcased diversity of ages, race, and gender. We put together a video of the people sharing about Faith Covenant instead of just a talking head of one of the leaders. Our goal was to cause someone to feel like they could “belong” to a caring congregation such as Faith Covenant.
A good website should do more than be an online brochure. They need to provide direction, cause engagement, and invoke a “next step.” For Faith Covenant, we built a custom website that provided the ability for newcomers to discover what makes Faith Covenant so special with the right calls-to-action to visit on a Sunday or engage in other ministries.
Quality communication is vital for any church. Our assigned Brand Ambassador for Faith Covenant helped walk them through strategic ways to ensure that their congregation knew what was happening and newcomers knew what to expect when visiting. This included social media graphics, video clips from the messages, event promotions, and even helped design the font-end of their mobile app.
A Door of Hope is a faith-based foster agency in Tampa Bay whose purpose is to license Christian families to provide warm, loving homes for children in crisis who have been removed from their homes. For years, Paper Jacket has worked in helping them develop campaigns, raise awareness, and build a brand so that if someone thought of quality, Christian foster care they immediately thought of A Door of Hope.
We’re proud to say that they have grown to become the largest Christian foster care agency in the Bay area of Florida, including Tampa, Sarasota, and Clearwater. From successful fundraising campaigns to new foster family orientation classes filled to capacity with interested candidates, Paper Jacket has helped play a part in building a growing community of advocates.
You can see how we began this relationship with A Door of Hope with our case study.
/ Messaging
/ Positioning
/ Copywriting
/ Creative Direction
/ Graphic Design
/ Social campaigns
/ Email Marketing
/ Storyboarding
/ Video Production
/ Live Event Video
/ Photography
/ UI/UX Design
/ Development
/ E-Commerce
/ Analytics
The founders of BidSquad have a simple mission: to bridge the gap between homeowner and contractor by providing a service and app to simplify the bidding process for construction projects. We’ve been excited to see this company begin from ground zero, and worked with the founders to create the look, feel, and messaging behind everything prior to their public launch.
Our efforts needed to include three aspects: 1) Selling the idea to Homeowners, 2) Creating interest for contractors to join in on the concept, an 3) helping recruit quality sales reps.
We love helping Startups because we love the passion that is brought to the table as they begin their journey forward.
/ Messaging
/ Positioning
/ Copywriting
/ Creative Direction
/ Graphic Design
/ Social campaign template
/ Ad campaign templates
/ Storyboarding
/ Video Production
/ Animated Explainers
/ Photography
/ UI/UX Design
/ Development
Use our Brand Audit to determine the status, health, and readiness of your brand. This is one of the tools that we use in each of our client Branding Sessions so that we can put the right strategy in place.
Fill out the info below to receive your free Brand Audit PDF download.