Video is the most sought-after online content, bar none.
Still, it has a rocky reputation with small business leaders.
Video is “time-consuming.” “Difficult.” “Too specialized.”
You name it, we’ve heard it.
Here’s what’s missing from the equation:
Video is the most cost-effective online content.
Let’s hear it again:
Video is the most cost-effective way to generate dozens of pieces of ultra-high value content in a format that outperforms literally anything else you can post.
It only seems costly before you take a look at what a game-changer it can be.
Video is so powerful that just including a clip on any page of your website makes a visitor more likely to follow your call to action. That remains true even if the person doesn’t click on or watch any part of the video. It is just that good – and that’s only one benefit that marketing video offers.
Done right, video makes everything in your marketing portfolio easier.
And the effect is most obvious when it comes to social media video.
Marketing Video Is the Key to Making Social Media Work for You
Businesses that want to be taken seriously have to be on social media.
But there’s a catch:
A big social media following means nothing if the traffic doesn’t convert. Clicks, likes, and shares are a means to an end. Video gets genuine, sustained attention to your brand message so social media leads to a relationship. And when you deploy video for social media, it uplifts the rest of your marketing.
Video doesn’t just perk up your social media posts or make your landing pages more effective. It has an affect on every aspect of your digital marketing, with social media as the centerpiece. If you want to save money and time across all your marketing and sales support, video is the right play for you.
A healthy video production pipeline lets you:
- Create more ideas and see them realized faster.
- Multiply the value of text content by reusing it.
- Get more value from graphic design elements.
- Accelerate posting and sharing your content.
All in all, video empowers you to achieve more while writing fewer blogs and designing fewer graphics. Instead of multiplying efforts whenever you expand your social media presence, you’ll find that marketing video is the key to streamlining. That makes it possible to produce memorable content at scale.
The social media landscape is always changing. Two years ago it was TikTok, last year Bluesky, and this year, who knows. Since the number of platforms will never get smaller, you need another strategy to make it manageable.
Video is the answer.
Outsourcing Video Content Production Puts Business Owners Like You in the Driver’s Seat
When they hear “outsourcing,” many business leaders assume it means a loss of control.
Savvy business leaders know it’s the opposite: With the right partner, you get more creative influence coupled with reliable, repeatable execution. You might even be able to do it for less than you’d pay to totally outsource your social media strategy. Many of our clients do.
You might be wondering: “What’s my role in this?”
At Paper Jacket, the most important thing to do is just show up. We’ll take care of the rest.
Video marketing that puts the spotlight on you and your staff is a great way to spark a connection. After all, video is the next best thing to meeting in person. But even if you’ve never been in front of a camera before, we’ll make it easy. Just an hour of your time is enough for months of video content.
After we deliver your content, all you have to do is schedule it to post over the next three, six, nine, or even twelve months. You can put your social media on autopilot without sacrificing the quality of your content.
Social Media and Video Are Top Priorities – Now, You Can Handle Them Both
Who says social media never gets simpler?
Social media is near the top of the priority list for small business owners – and video is a close second. Now, you can get both of them off your plate. And you’ll save time and money while you do it.
Video marketing naysayers have one thing right: It’s tough to figure video out from scratch, recruit staff, and roll out best practices. Luckily, you don’t have to. Paper Jacket is the team that gets you. We proactively bring your vision to life so you can resource your marketing with media content worth getting excited about.
Contact Paper Jacket today to find out more or get started.
