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Our Blog

Thoughts, Rants, & Resources

We Wrote these. 

At Paper Jacket, we try to provide as much content as we can for our audience. This blog is our hub for a lot of that content. And for those of you who like to read…you’re welcome. 

Enjoy, subscribe to see when they are posted, and try not sit on the toilet too long while reading these. #DeadLeg

Loki’s Laughable Logo

Loki’s Laughable Logo

When it comes to logo design, we don’t all have to be graphic designers to look at something and see if it just works. Or not. This past weekend, Marvel released a ton of bright and flashy new logos for their Phase 4 cinematic lineup. Of course, we see some familiar...

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I Hate SEO and You Should Too (Part 2)

I Hate SEO and You Should Too (Part 2)

To out-rank Yelp or Thumbtack is just not in your budget. That doesn’t mean you don’t try and at least slowly invest! But there is a better way to approach it to help you get business and brand awareness quicker.

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HOW TO DO FACEBOOK MARKETING IN 2019

HOW TO DO FACEBOOK MARKETING IN 2019

You my think we're late at posting this now that it's May, but since the F8 just happened, this is probably a good time to discuss the new strategies of doing Facebook Marketing. We did make an Epiphany Toilet episode about this, so you will want to check that out to...

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I Hate SEO and You Should Too (Part 1)

I Hate SEO and You Should Too (Part 1)

I hate SEO (Search Engine Optimization) and you should too. It’s a stupid concept that was first built off of (almost) cheating the system by creatively thinking of as many keywords as possible. Then it morphed into this idea that you had to be legit and even more creative in your approach to your content. NOW it’s getting even MORE complex because it wants to rank you based on how others engage with your content and website, forcing you to be MORE creative in your approach. Stupid free internet.

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