To compete with the world, Tampa-area e-commerce businesses need to look world-class.
Paper Jacket will get you there with studio photography.
Whether your customers are looking at an e-commerce listing, an ad, or a landing page, your product photo is the most important part of your pitch. And what are the most common things that ruin that first impression?
1. Stock Photos
Potential customers can spot a stock photo a mile away. These days, you can see this problem all over Amazon: you’ll do a search and spot thousands of identical listings, each using the same photos. While there are always good uses for high quality, in-house stock photos, every product photo should be unique.
2. Poor Photo Quality
Online influencers and so-called marketing gurus are fond of telling you that you should take your photos and videos on your phone. “Embrace a behind-the-scenes look!” When it comes to product photos, nothing could be worse. They need to be lit and staged like true studio photography. Clear, crisp images sell.
You Don’t Have to Do It Yourself – Studio-Led Product Photography Is Better
Even if you’re running a Tampa-area e-commerce business out of your back shed, studio photography is one of the best investments you can make. Premium product photography can double or even triple your conversions.
Why? Quality creates confidence. Customers know they’re dealing with a real business that stands behind what it offers, not someone who might be “here today, gone tomorrow.” That builds the kind of trust you need when your brand competes with the likes of Amazon – and Paper Jacket has the processes to deliver.
We will:
1. Learn About Your Product
The hallmark of any good media vendor is the willingness to listen more than we talk. Our job is to capture key insights about your product, strategy, and business goals so that everything we create represents you to the utmost. When our knowledge of you runs deep, we can make subtle, creative tweaks that your audience will love.
2. Craft a Project Plan
“Just take the photos” isn’t enough. We give you complete clarity into the process every step of the way. That’s how you know precisely where you stand and when you can expect your e-commerce machine to be fed with a steady stream of high quality visual media. We can deliver photography and videos in the same project, too.
3. Stage Everything
Staging means setting up the visual environment for the best results. In real estate, “staging” the house adds tens of thousands of dollars to the final sales price. In Tampa-area e-commerce, it helps you charge a premium price, close more sales, and get repeat business. Professional lighting, equipment, and backgrounds are key.
4. Polish the Edits
When the photos are taken, it’s not the end of the story. We will adjust, optimize, and edit every aspect of the images so they look their best. It’s not about misrepresenting your offer – it’s about amplifying it so that your audience will be moved to take action. It’s the last 5% of the work, but worth its weight in gold.
Spectacular Studio Photography for Brands of All Sizes
Product photos take center stage for many of our clients, but that’s not the whole story.
Our expertise in photo, video, and podcasts enables us to meet all your visual media needs.
You can use our materials just about anywhere:
1. On Your Website and Storefront
Our photographers are up to date on the latest e-commerce best practices. We know how to take photos you’ll easily implement on your online store, no matter if you use WordPress, Squarespace, Wix, Shopify, or any of the rest. Our eye-catching photography stops scrolling thumbs and makes your customers say, “Wow!”
2. In Your Print Catalog or Collateral
Print isn’t dead. Once common, print collateral is now a distinctly “prestige” move just perfect for Tampa-area e-commerce businesses. We’ll craft photos that fill your layouts and practically leap off the page, maximizing the value you get from your mailers. Couple that with a few limited time offers and see the results.
3. On Social Media
Social media is crowded, but studio-led photography is a proven way to stand out from the pack. Our vibrant photos and videos stand toe-to-toe with your competition, even on visual-driven platforms like Instagram and TikTok. You can turn your e-commerce brand’s social media following into real business value faster.
Our experts handle product shots, unboxing, unveiling, reveals, staged content, and much more. If you can think of it, we can do it. Contact Paper Jacket today to find out more or get started.
