When it comes to marketing video production, Tampa businesses want action, not talk.
Everybody knows video production is powerful. A social media video strategy is 3X more effective than using images alone. It’s more than 10X better than using plain text. With video as the centerpiece, branded content creation becomes a growth engine that makes your value crystal clear.
The problem: video marketing has a higher barrier to entry than the rest. It’s easy to get started on social media in just an hour. An email marketing strategy can be designed in a few days. Video – well, it’s often been treated as a mystery. It makes sense why businesses shrink from the unknown.
You want results in weeks, not quarters.
It might seem like getting involved in video marketing is reinventing the wheel. But when you have the right video production partner on your side, it can be a whole lot easier than it looks. No need to slog through full weeks of shooting to get what you need: in many cases, a single engagement can fill up your media pipeline.
You can end up with 50+ pieces of content for all of your different platforms.
That may be enough to support your marketing campaigns for a full year.
Sounds like a pretty good trade? Let’s zoom in and see how it all really works.
Strategic Content Planning With Video: What You Should Know
Video is the start, but not the end, of your journey. Once you have video footage, you can use it in a variety of different ways to support social media, content marketing, and brand-building. Let’s take a look at just a few ways one strategic video shoot can feed your media-hungry properties for months to come:
1. Capture Testimonial Clips
Social proof is one of the most crucial advantages you can have over your competition. Whether it’s on your website, your social media, or both, testimonials tell your visitors loud and clear: “Other people just like you have had success using our products and services. You can join them as soon as you’re ready.”
When it comes to making a human connection, video is the next best thing to being there. So, whether you’re doing a day of filming or a full week, invite your most satisfied customers to join you. A good video testimonial takes only minutes to record, but it has a unique power to get people off the fence and onto your schedule.
2. Collect Behind-The-Scenes Footage
While testimonials speak to people who haven’t made a commitment yet, behind-the-scenes footage can be a special treat for your ardent supporters. Polished, professional footage that takes a peek behind the curtain is a uniquely powerful and humanizing way to show your team at work.
You’ve probably heard advice to take grainy behind-the-scenes footage on your phone.“It’s raw and real,” they say. The problem: it sucks. The quality of your footage is a reflection of your brand. Get each one of your team members to say a few words about why they do what they do – and capture it on high quality equipment.
Great lighting and audio will help your team’s personalities shine through.
3. Don’t Forget to Make Time for B-Roll
B-roll is “everything else.” It helps you fill gaps and fits in where you least expect it.
It could be something as simple as a few seconds of the foot traffic outside of your business. Ducks floating in a pond in the nearby park. A view of the sunrise from your window. Not only can B-roll be used as the connective tissue that makes longer videos work, but it can also be spliced into unique, compelling photography.
That perks up your blog posts and social media while also making it easier to craft video content. No matter if you want to publish a 30-second blurb or dive deep into a complex topic for five minutes, B-roll will help you. Often, the perfect B-roll shot can’t be planned too tightly. Opportunities pop up over the course of the day.
Paper Jacket Doesn’t Just “Shoot Video” – We Build A Content Engine
In the world of video content repurposing, Tampa trusts Paper Jacket.
It’s never been easier to take video production to the next level – but you need a team that gets you. At Paper Jacket, we understand the assignment: by combining artistic creativity and results-focused pragmatism, we’ll help you get excited about your media. Content optimized for success is just a call or email away.
Contact us to find out more or get started today.
