Why do you need video marketing?
Since the modern internet burst onto the scene back in 2000, most online content has been in text form. From the inception of your business, you’ve heard you need a blog and you need to post to it regularly.
But the tide is turning.
Regardless of what industry you’re in, one thing is for sure: Your customers aren’t looking for more text. When it’s time to discover the best solutions to their problems or make a buying decision, they seek out video first.
As of 2024, 97% of Americans own a cellphone and 90% of them own a smartphone capable of consuming video content on the go. This became more common when carriers started offering “unlimited” data plans, effectively unleashing a rush of media consumption like never before.
Video content isn’t just a “nice to have,” it’s a must have. But why do you need a video marketing partner?
After all, you could just do it on your own. Right? Righttttt???
Having and using video isn’t just about the convenience. You can use it to better connect with existing customers, reach out and find new business, share your story with the community, or create inward-facing content to inform, train, and retain employees. Done right, video will supercharge your brand.
Here’s why Tampa businesses need a video marketing partner like Paper Jacket:
1. Video Delivers Engagement and Visibility Like Nothing Else
Video content is so powerful that just having one on a landing page makes a visitor more likely to take the action you want – even making that all-important first purchase. And it’s so important to customers’ perceptions of trust and professionalism that it still makes an impact even if the visitor doesn’t actually watch it.
Crazy, isn’t it?
Today’s customers are visual, keyed into video, and looking for it wherever they go. That’s more true the younger your customers are, but it is just as crucial with today’s well-connected Boomers and ever-introverted Millenials.
- Video is the fastest growing type of content for brands, so savvy competitors are already involved
- Video is the single best driver of social engagement, and often performs 5-8x better than text content
- Video is the quintessential modern strategy for improving your brand’s visibility among search engines
No matter what existing content you have, you can bring it to the next level by adding video now. Videos hosted on YouTube are especially potent because Google (owned by YouTube parent company Alphabet), prioritizes relevant YouTube videos in search results.
2. Video Drives Conversions by Helping Your Customers Know What to Expect
When it comes to making a real, human connection with your current and future customers, video is the next best thing to being right there in person. Video content has become even more beloved in the Zoom era, but that doesn’t mean it all has to be live. Pre-recorded video content with high production value remains the most effective way to connect and convert.
Video is unique in its ability to show your business in action, in the thick of what you do. At the same time, it can also communicate why you do it and what is special about your approach. This positions you as a trusted advisor, exactly the person your future customers need to help them make the next move on their journey.
To convert from a prospect or lead into a customer, someone needs to know, like, and trust you. And let’s face it: Here in Tampa, they’re probably not going to make time to visit in person unless they already plan to work with you. Video content helps them take the very first step, ultimately paving way to a higher likelyhood of conversion.
With video, you and your team can share your story in your own words. If getting in front of the camera isn’t your thing, we can help with all the coaching and direction you need. And even if you’d rather stay strictly behind the scenes, we can recommend different approaches that get the job done without compromising on quality of content.
3. Video Isn’t Just For Top-of-Funnel
It’s easy to think of video in its role at the top of the funnel. Video ads are some of the best you can have, after all. But video isn’t just about catching attention to make that initial connection. Video offers true versatility and brands making the biggest gains with video are also using it in mid-funnel.
Think about it:
- No matter what your message is, video marketing makes it easier to understand and remember
- Video marketing helps you set the tone and establish the criteria for what a solution looks like
- With a strong call to action, video drives active brand engagement and stronger relationships
Customers who can’t make time to read a standard 800-word blog post can get all the same information from a 1 to 2-minute video. Instead of scanning text in search of the one fact they want to know, they can absorb who you are and what you’re about in a way that values their time and makes the most of their limited attention.
And as people move through the middle of your funnel – with competitors still trying to catch their attention on every side – video is exactly what you need. In a world of transactional content, video has the potential to be something more. But it has to be tailored to their needs and crafted by experts who get the job done right.
4. Video Isn’t Easy, But it IS Necessary
We get it: Video content has a high bar to entry.
In fact, that’s the biggest reason why so many small and mid-sized companies have tried to skirt around it.
For video that represents you with the clarity, consistency, and professionalism you deserve, a lot of things need to go right. It takes more than the right camera, microphone, lighting, and software. Yes, those are critical, but they’re only the start. A professional video marketing partner like Paper Jacket brings you the expertise, ideas, team, AND equipment to make it all worth the investment.
If you want to be seen and heard, you need video. It’s at the heart of your website, your social media, your advertising, your outreach, and your customer education. The right marketing partner is the one who understands your business and provides a “white glove” approach to capturing your content with video, start to finish.
That way, you can get back to what matters most: Running your business.
These days, video marketing is a necessity. But you shouldn’t have to do it from scratch or micromanage the process. Paper Jacket is here to advise, consult, and execute video projects that make a winning difference.
Contact us to find out more or get started. We look forward to meeting you.