Have you ever listened to a podcast and thought to yourself:
“These guys don’t really have that much to say.”
Apple Podcasts has more than 2.69 million podcasts on record, while estimates of the total number of English-language podcasts in the U.S. top 4.19 million. You might think there’s not much appetite for more podcasts, especially with all the ones that don’t really have much to say. But you’d be wrong.
Podcasts have outlived the phenomenon that named them, the Apple iPod.
And they’re even more popular than ever.
If you have something worthwhile to share, a podcast is arguably the best platform for doing so.
Your Customers Are Addicted to Podcasts – and You Can Scratch That Itch
If video is so important (and it is!) why are audio-first podcasts so popular?
First of all, it’s not an either-or proposition: You can have a podcast with video or audio-only mode.
But the question is a valid one:
People love podcasts for lots of reasons:
- Podcasts are convenient – they go anywhere you go.
- Podcasts are snackable – listen a little, pick up later.
- Podcasts are exciting – they often offer actionable wisdom.
Hundreds of millions of hours of podcasts are recorded – and listened to! – every single year. And when your business becomes part of that, you have the opportunity to connect to your audience and position your brand.
People listen to podcasts for insight and perspective they’re unlikely to come across anywhere else. They listen to them while commuting, while exercising, and in all kinds of other situations. Many podcast listeners are fully committed to optimizing their downtime, and podcasts are one way they do it.
With help from Paper Jacket, you can deepen your relationship with your audience by giving them exactly what they crave. It doesn’t matter if you’ve never spoken in public and know nothing about recording – we got you.
Supercharge Your Thought Leadership and Grow Your Audience with Podcasts
By this point, you’re probably wondering how a podcast can quote, “12x” your marketing content.
You already know marketing content is the fuel that powers the engine of your growth. You need marketing content so people know what you do, who you do it for, why you do it, and why your way is better. You never know exactly where in the buyer journey you’ll meet someone, so you need a metric ton of good marketing.
That’s why marketing content you can re-purpose and reuse is so efficient.
But “reusing” marketing content DOESN’T just mean “sharing it again.”
You’ve got to go to a higher level by presenting the content in fresh, new ways every time. That’s what causes people to look at it – for the first, second, or third time – so they can remember and act on your messaging.
Marketers estimate it takes anywhere from 14 to 28 “exposures” for many customers to be ready to work with you. With a Paper Jacket podcast subscription, you can capture the right attention without the heavy lifting of creating something from scratch each time.
Here’s how it all breaks down:
- First of all, a podcast episode can be used as-is and promoted through dedicated podcast platforms.
- Podcasts recorded by Paper Jacket are fully videoed, giving you plenty of other distribution options.
- They can then be used as the basis of short-form content like YouTube Shorts and Instagram Reels.
- The long-form content can be associated with longer blog posts or other thought leadership content.
That means every episode produced can provide you with:
- The original audio – which can go on highly visible audio platforms like Apple Podcasts.
- The videos – which thrive on YouTube, making them likely to appear in Google search.
- The “short” videos – several highlight clips that are perfect for YouTube and Instagram.
- The text – which gives website visitors genuine reasons to read and respond to your blog posts.
Paper Jacket Helps You Get the Magic of Podcasts Out of the Bottle
If you want to 12x your marketing content, you need Paper Jacket.
We help businesses like yours be seen, be heard, and be valued.
From businesses to agencies, nonprofits to municipalities, our customers find we’re the trusted ally who turns concepts into proof – keeping your media-hungry websites, social media channels, and audiences fully fed. And you don’t have to reinvent the wheel, because our team is with you every step of the way.
Podcasts enable businesses to save more money, get more done, and create a longer runway for their in-house marketing team or outsourced marketing partner. With high production values and messaging that resonates, you’re more likely to find yourself recognized as the thought leader you deserve to be.
Contact us to find out more or get started. We look forward to making your voice heard.
