With a ready audience of millions, podcasts are one of the most powerful communication tools for any Tampa-based company. Podcasts are a unique opportunity to establish thought leadership and demonstrate expertise. You can become a trusted advisor to listeners before they’ve ever bought from you.
Of course, there’s a lot to think about when it’s time to launch your new podcast.
What does it take to get started? How do you find and connect with an audience?
Business owners sometimes find it difficult to get answers they can sink their teeth into. After all, only a small minority of podcasters are business leaders. Some are passionate hobbyists. Others are authors or entertainers looking for marketing benefits. Their approach could be very different from yours.
Paper Jacket is here to help.
As a Tampa media production company that specializes in podcasts, we work with business owners like you to make podcasting an integrated, powerful part of your outreach strategy. And since leaders are always looking for ways to maximize their time, one question comes up again and again:
“How many episodes should I produce for my podcast?”
Here’s what has worked for some of our clients:
12 Episodes: Getting Started with Podcasting
If you’re not quite sure how podcasts will fit in or work for you, starting slow makes sense. After all, podcasting has the potential to be fun – not just another thing on your to-do list. Paper Jacket helps with all the equipment and support you need, but only you can decide if podcasting is truly sustainable.
Twelve episodes gives you the opportunity to get your feet wet, refine your message, and figure out if this journey is one you’re enthusiastic to be on. It may not seem like much, but with the right promotion on top platforms like YouTube and Spotify, twelve episodes are enough to see genuine audience engagement.
Plus, those 12 episodes are a great learning experience.
You’ll discover things about projecting confidence and communicating your message that could surprise you. By the time you get through 12 recording sessions, you might just find podcasting is a terrific way to enhance your leadership toolkit – and it only gets better the longer you pursue it.
24 Episodes: Using the Full Power of Video
For most of our clients, this is where the rubber meets the road.
At 24 episodes, you’ll see the real power of Paper Jacket’s “video first” philosophy. Every podcast is captured on video, doubling its marketing might. The video version goes on YouTube, the world’s #2 search engine, while the audio can be made available on Spotify and anywhere eager podcast audiences look for content.
Each video can also be split into exciting highlights. Every clip is a bite-sized introduction to what you offer – and with 24 episodes, there’s a steady stream to fuel your social media. Not only that, you are sure to notice you’re developing your own voice and strengthening how you share your perspective.
As your podcast builds momentum, it draws newcomers to your brand from word-of-mouth and search. It also makes a mark on Google. Soon, you’re forging a lasting connection to the people who can move your business forward. Your listeners turn into subscribers who make your podcast part of their routine.
And they’re perfectly positioned to become die-hard fans of both you and your brand.
48 Episodes: Podcasting as a Revenue Source
If you have plenty to say to your would-be customers, a podcast is the best way to say it.
Launching a podcast with 48 episodes isn’t for everyone. It works best in two situations:
- You have a path to revenue through your podcast, such as a high-ticket product or course.
- You have a large enterprise with a clear message and positions on many different subjects.
Since 48 episodes is a big commitment, most business podcasts start smaller and work their way up. If your podcast has been live for a few months and you’re wondering how much of its potential you’ve unlocked to date, a full-service marketing agency can help you support your podcast with marketing and vice versa.
With Paper Jacket, It’s Finally Simple to Get Real Value from Your Business Podcast
Podcasts are one of the fastest ways to get people to know, like, and trust you.
Paper Jacket makes it easier than ever to get a running start with podcasts. Since we handle lighting, sound quality, and the rest, you don’t have to sweat the small stuff: Just come ready to share what matters to you.
Contact us to find out more or get started today.
