A podcast for your business might be the last thing on your mind in 2025.
But now is the time to move it up on your priority list.
Millions of people all across the United States listen to podcasts on a regular basis. Statistics show that 47% of Americans aged 12 and older listen to at least one podcast a month. Widen the scope and you’ll discover that 500 million people around the world routinely consume podcasts.
Not to get political, but about 20 million people heard Donald Trump on the Joe Rogan Experience Podcast in late 2024 – more than watched the World Series opener between the Dodgers and the Yankees on the same night. Not only do people listen to podcasts (especially video-first ones), they act on them.
What’s the secret?
And more importantly, what difference does it make to your business?
With a Podcast, Your Audience Consumes Your Content Their Way
Podcasts have power. There’s no question about it.
But just why are so many Tampa-area businesses turning to them?
It’s a unique fit between your audience’s wants and your own.
Podcasts have become so popular in part because you can take them anywhere. People love to listen to them on the go, whether they’re in the car or on the bus. They use podcasts to fill their downtime so they can make the most of every moment, usually expanding their minds by seeking out content created by experts.
Next time you go to the gym, just look around yourself.
The days of the old-fashioned “gym playlist” are over. Most of the people you see around you with earbuds are listening to The Huberman Lab Podcast, The Daily Stoic, or something else that can help them better their lives. As a service-based business in Tampa Bay, you do the same for them – so why not get your voice heard?
With podcasts, your listeners stick with you and follow you. Once you’ve made a good first impression, they will seek you out. Podcast apps make it easy since they can send a notification any time you drop a new episode. If you decide to publish a podcast on a regular basis, you might just become a new habit for your listeners.
That deepens the relationship and helps you turn listeners into customers.
At the same time, it brings your brand’s reputation to a whole new level.
A Business Podcast in Tampa Positions You as a Leading Local Expert
A podcast pays huge dividends to your customers, but that’s not all.
In the last few years, podcasting has taken shape as one of the best ways – if not the best – to network with business and community leaders who can become important partners in the future. When two savvy business owners meet on a podcast, they both benefit from enhanced exposure and access to the other’s audience.
Plus, every podcast episode you publish will be available for years. A podcast can be distributed through Apple, Spotify, and YouTube, potentially reaching thousands or even millions of people. Not all will be in your service area, but you’ll elevate brand awareness and prestige among those who are.
If you aspire to make an even bigger impact as a Tampa business leader, a podcast can be the fastest way to get you onto a bigger stage. First step podcast – next step TED Talk? While you don’t have to make that kind of a commitment, the option’s on the table if podcasting really clicks with you.
Of course, not everyone who wants a podcast has enough interesting insights to sustain it. And of those who do get started with a podcast, many find that the production, editing, and distribution get in the way – so that the fun part is a brief flash in the pan compared to the tedious grind. We get it.
That’s why you need a production partner for your business podcast.
As a media production agency in Tampa, we’ve got a unique take.
And you’ll see the difference when we put it to work for you.
Paper Jacket Makes Podcasting Easier (and More Effective) Through Our Video-First Approach
A video-first podcast is just better, especially when it comes to helping your business grow.
Video first means each podcast episode is recorded on video. You automatically triple your potential audience. Even though the demand for audio is huge and rising, the audience for video is even bigger – video is the most sought-after online content in the world, bar none. With video-first, you can have it all.
Plus, you can keep your media-hungry social media channels fed longer.
Every time you do a 25-minute video podcast, you end up with highlight clips that can all be used to make your social media content more compelling. A clip that’s just 30 seconds long is often enough to pique a social media user’s interest. That could spark a relationship that moves your company’s goals forward.
Even if you only record a few podcast episodes each year, you can end up with dozens of clips just perfect for all of your social media feeds. And we can work around your schedule to accelerate recording so you end up with a full year of material faster than you thought possible. Brands that work with us get what they need.
That includes:
- The fully edited podcast episode as a video, ideal for YouTube.
- The audio file you can distribute to podcast platforms with a click.
- 2-4 “Reels” clips you can post right to Facebook and Instagram.
Our experience means we understand what it takes to get your job done right. So, from the moment we wrap up the filming, you’ll have a rock solid timeline to receive your final product. At Paper Jacket, we strive to make things clear and easy so you can plan your marketing with confidence.
When you work with the pros, the only surprises are good ones.
Paper Jacket Is Here to Make Your Company’s Podcast Stand Out
It might seem like “everyone’s got a podcast these days,” but it’s not quite that simple.
Sure, there are more than four million podcasts out there.
But you can count all these out:
- The ones that have nothing to do with your audience.
- The ones that were published just one time and never again.
- The ones that are a chore to listen to due to bad audio.
What’s left? A golden opportunity to capture a growing audience.
In 2025, Paper Jacket is offering special pricing for our podcast packages (25 minutes per episode):
- 12 episodes: $799 per month for 12 months – up to 4 episodes shot every four months, 2 Reels per episode.
- 24 episodes: $1,599 per month for 12 months – up to 4 episodes shot bi-monthly, 3 Reels per episode.
- 48 episodes: $3,199 per month for 12 months – up to 4 episodes shot monthly, 4 Reels per episode.
Contact Paper Jacket to find out more about getting your voice heard.
