Marketing agencies know video is the cornerstone of a modern strategy.
But you might not have your own in-house videographers—and that’s okay.
The explosive growth of video has eclipsed the ability of even skilled and experienced marketing agencies to keep up. About 82% of all consumer online traffic was video in 2022. That number is only going up with time.
Savvy marketers see the trends. But because it takes so long to put the right people in the right roles, you may not be adapting as fast as you’d like. Top video talent can be tough to come by here in the Tampa area.
We’ve heard from many marketing agencies over the last twelve months:
- Some expanded their capacity with freelancers, only to find inconsistent quality of work.
- Others started to build a video team but were hindered when early hires were a poor fit.
- Still more tried assigning video duties to other team members, but performance suffered.
As a marketing agency, you’re between a rock and a hard place: You need marketing video, but you don’t want to increase headcount to do it.
Just like your clients, you need to find a smart, sophisticated way to augment your capabilities. As a team that works with full-service marketing agencies across the United States, we understand what it means to be a one-stop shop. We want to help you achieve the same for all your marketing video needs.
Paper Jacket Is Built to Integrate with Marketing Agencies Like Yours
Paper Jacket loves to work with small and mid-sized businesses.
But our processes scale to meet the needs of marketing agencies.
Why? We founded our business with a simple idea: By feeding hungry websites and social media with a steady stream of video content, we can help make the right connections between companies and customers. And we take that mission just as seriously as you do—with professionalism you can count on.
Here’s the difference Paper Jacket makes:
- High Volume Marketing Video at Exceptional Quality
Video is no longer a “one and done” affair. Most of your clients will need to publish videos regularly to move the needle on search engine visibility, audience engagement, and the rest. And the volume of video you need soars higher when clients want to monetize a YouTube channel or podcast.
To really unlock the power of video, your clients need to publish it on a regular basis – and that deepens your business relationship. Even when they call for video every single month, Paper Jacket will be there. We built a quality control process that’s second to none and able to adapt to your clients’ needs in any industry.
Our videography experts have production, post-production, and editing down to a science. We leverage the power of AI to meet deadlines and verify that every second of footage is optimized visually and aurally. But don’t worry: Humans are in charge of the process from end to end, and every decision is made with care.
2. Great Customer Service and Project Management
About those humans … we’re not just here to send you an occasional email, like videography gremlins lurking in your basement. We’re an entire team of real, honest-to-goodness people who follow the Bucs, enjoy a day out at the fishing pier, and (most importantly) understand what separates “good” and “great” customer care.
We’ve all been in situations where we’ve gotten the runaround, and we never want to do the same to you.
That’s why we pride ourselves on being clear and upfront about your project’s timelines and then hitting every milestone along the way. There may be times when you don’t hear from us for a while – after all, we have to make the magic happen – but you’ll always know exactly what’s happening and what’s next.
Plus, you’ll have a dedicated project manager you can call at any time with questions.
3. Competitive Prices to Bulk Up Your Retainer
As a marketing agency pro, you understand one of your best arguments comes from the bottom line: It just works better for most clients to avoid the overhead of hiring and work with a marketing agency.
The same thing is true of video: From the thousands of dollars in equipment to the thousands of hours of training, it doesn’t make sense for you to invest in it all from scratch when someone already has.
Our team is a well-oiled machine. Experienced experts are in every position—and even more importantly, they like working together. Because we’ve captured lightning in a bottle on our staff, we’ve been able to drive costs down and keep them consistently competitive no matter what’s going on out there in the world.
And that helps make your cash flow more predictable.
We believe in no surprises (except the good ones), so you can take our price quotes to the bank.
4. Get Started Now, Not Months From Now
Every minute of marketing video your clients publish has the potential to deliver real business value. After all, a video that went out years ago could be the asset that brings that next customer into the funnel. And the sooner you start, the better. So, why play around trying to attract the right person over on LinkedIn?
Outside of a trusted source, video “talent” is a mixed bag.
There are thousands of folks out there right now claiming to be marketing video experts who don’t know what it’s really like to get on site, shoot footage, and make the most of it from the first take to the final edit. They’re cozying up to the latest fad AI tools on “black hat” forums and hoping to pull a fast one on you.
Don’t waste your time. With Paper Jacket, your first video will be ready faster than it would take you to write up that job posting. And when you see how easy the hand-off is, you won’t want to do your videos any other way.
We Pride Ourselves on a Transparent, Predictable Approach
Just how transparent is transparent?
When it comes to cost, nobody likes to hear “it depends.”
We won’t ask you to get on a call to find out, either.
We operate on a simple subscription-based system:
- 2X projects per year = $999 per month for 12 months ($5,994/per).
- 4X projects per year = $1,799 per month for 12 months ($5,397/per).
- 6X projects per year = $2,499 per month for 12 months ($4,998/per).
- 8X projects per year = $3,299 per month for 12 months ($4,949/per).
- 12X projects per year = $4,899 per month for 12 months ($4,899/per).
Need more than three subscriptions? We’ll discount you.
Every subscription can accommodate a mix of video, studio-led photography, and even podcasting, divvied up on a convenient per-project basis. Your clients get awesome media – and you? You get the credit.
We think it’s a pretty good deal all around. So do our clients.
Will you be one of them?
Contact Paper Jacket today to find out more or get started.
