Video is essential to a modern digital marketing strategy. Customers look for it. Businesses want it to represent their brands. And, increasingly, marketing agencies attract clients by positioning to provide high-quality video. The problem: video production for marketing agencies can be expensive and time-consuming.
Video might be the big-ticket item for modern marketers, advertisers, and social media agencies – but it’ll still fall flat if it adds too much overhead to your ledger or drag to your workflow. Many agencies want to launch a video offering, but they’re tempted to go about it the long way: building an internal video team from scratch.
Building your own team might seem like the best way to expand production and maintain creative control. And if you have years to wait and millions of dollars to invest, it might be. For most businesses, the time and money spent assembling your own video production team just doesn’t add up.
Your clients are hungry for results now. How do you deliver without breaking the bank?
With new technologies and new techniques hitting the market every month, video is changing faster than any other part of digital marketing. Apps that feel like mainstays now could disappear next week, while the next game-changing innovation could hit the scene tomorrow.
A pivot to video makes sense. Investing top dollar so your team can reinvent the wheel? Not great.
Our prediction: even though there are more video production tools out there than ever before, they won’t make getting started in video any easier. Instead, many of the agencies that go “all in” on video will find that they’re always one step behind the latest thing. That’s a weak market to build experience in.
The solution: outsourced media production for agencies from experts who understand the assignment.
How Successful Agencies Can Scale Video Capabilities Without an Internal Production Department
No matter if you’ve already built some video capabilities or you’re looking for the best way to do it, the quick and cost-effective solution is to find the right video outsourcing partner. With outsourced video production, Tampa agencies can be filming their first video in days, editing and distributing it within weeks.
That speed also comes with a lot of savings.
Yes, bringing on a third-party vendor brings its own risks. That’s why choosing the right one matters. To stick the landing on outsourced video production, Central Florida agencies need some due diligence first. The biggest tell: nine times out of ten, a local business that can film on site is the best call.
These days, though, that’s only one of the points a trusted video vendor should hit.
Let’s zoom in on what makes the most difference in a video production partnership:
1. True Expertise in Video for Marketing Agencies
There are plenty of photographers and videographers out there – but if they don’t understand what you do, they’re not going to make your job any easier. At Paper Jacket, we work as a seamless extension of agencies. Because we understand the needs our media fills, you can rely on us to get it right the first time.
We know social media, video distribution platforms, and podcasting platforms all have different requirements. From in-depth interviews to 30-second teaser clips, everything you get from Paper Jacket will be ready to slot right into your active campaigns, and every shot will be optimized for your commercial outcomes.
2. All-in-One Podcast Production and Video for Marketing Agencies
Odds are good that, when your target customers don’t have time to watch a video, they’re using podcasts to fill the gap. Millions of podcast episodes are consumed daily, and many American adults listen to at least one a week. Our combined production model makes it easy for your video customers to get in on the action.
With video-first podcasting, every podcast episode is recorded as a video. That makes it easy to make content visible on the top video and audio platforms. For example, the full video can go on YouTube, while highlight clips get posted to YouTube Shorts, Facebook, and Instagram, and the audio goes to Spotify and Apple Music.
When it comes to podcast studios, Tampa agencies know ours are the best. Through a combination of creativity and engineering expertise, we’ve fine-tuned the process so more of your clients can get what they need from one day in the chair, even if they’ve never recorded before.
3. Multiple Local Studios and Personnel
In video production, the local touch matters. Issues that could lead to missed deadlines and cost overruns get handled fast by a local team. You don’t have to pay for your crew to haul equipment across state lines, and it’s always easy to find someone right on site to answer your questions.
With studios in Tampa and DeLand, Paper Jacket has facilities that ensure you get crisp, high-quality video and clear audio – so your clients know their brands are in good hands with you. We’ll be glad to show you around, and you’ll always know exactly who’s working on your projects at any given time.
4. FAA-Licensed Drone Video Services
Few marketing pieces are as memorable as aerial footage from a modern drone. Drone videos are ideal for real estate agents, sports venues, and any company with a community connection. But with Tampa International just down the road, many businesses don’t realize how strict the standards are before they can take to the air.
Getting licensed for drone operations can take months, and the insurance is no joke. We take the guesswork out of it for you with our experienced, fully licensed drone operators. All you have to do is tell us what you want the footage to capture. We’ll do the flying for you and edit the results into a perfect package.
5. Seamless Support for Your Unique Agency
Speaking of editing … if you already do some video work in-house, you might only need a vendor to augment your team. We adapt to you, so you get exactly what you need with nothing you don’t. The options include:
- Shoot Only: Our directors, our van, and our equipment focus on the shoot and drop the RAW files.
- Shoot & Edit: Our local team handles the shoot and edit; you get a cohesive, end-to-end product.
- Agency Access: Priority scheduling, studio access, file storage, and Creative Producer consultation.
Our Agency Access video resellers are at the cutting edge of video for marketing agencies, with insider insight on how to maximize their revenue through product offerings calibrated to appeal to Tampa and Central Florida businesses. It’s easy to supercharge your marketing services with killer video content – and it can even be fun.
Your Agency Needs Video – But You Don’t Need to Do It Alone
Building out video offerings is one of the best things any marketing agency, advertising agency, or social media agency can do. Developing those competencies from scratch might just be one of the worst. Get all the benefits without the overhead by working with a Tampa media production company you know you can trust.
If you want video for marketing agencies without the hassle, the costs, the waiting, and the uncertainty, that’s when you want Paper Jacket. Contact us today so you can finish planning for videos and start publishing them.