When it comes to marketing agency partnerships, Tampa businesses are looking for companies that can help them meet customers where they are. Increasingly, that means video platforms, especially short-form video platforms like YouTube Shorts, Instagram Reels, and TikTok.
To get their hands on white label video production, Tampa companies are often willing to invest a hefty sum. After all, most small and mid-sized businesses can’t afford to wait around developing an in-house video production team. Not only would that mean plenty of overhead, but it can also take years to bear fruit.
So, why are so many marketing agencies making the same mistake?
On Video, Marketing Agencies Need To Remember Their Own Pitch
When marketing agencies approach a potential client, their basic pitch is simple:
- Agencies deliver marketing strategy and execution all under one roof.
- The client saves time and money on staff, training, software, and more.
From the client’s perspective, one of the biggest perks is the ability to bank on results within a shorter timeframe. No marketing strategy converts business right away, but agencies start their clients moving in the right direction, compared to months or years of finding the right hires for an internal team.
These are ideas modern marketing teams live by.
When the context changes, though, that wisdom is sometimes overlooked.
Right now, hundreds of marketing agencies all across the United States are grappling with one not-so-simple question: “How can we bring high-level video production under our umbrella fast?” And many of them are coming to one of two risky conclusions:
- Either they adopt AI video-making tools and hope for the best, or:
- They hire freelancers and try to herd them in the right direction.
In the right hands – used by someone who’s already a video production expert – AI tools accelerate results while accentuating human artistry. Used without careful oversight, though, AI tools give you “slop.” That’s the kind of content even ordinary customers are avoiding because it lacks meaning.
As for freelance video production professionals, there’s a right way and a wrong way to add them to your team. Most marketing agencies will discover that video is now so central to their strategy, they need to bank on reliable results 100% of the time. That goes beyond what most solo freelancers can offer.
The solution is deceptively simple: They need a strategic media fulfillment partner.
You’re Managing Enough Already – Let Specialists Handle Video Marketing Content
Marketing agencies shouldn’t have to fake media production expertise or risk their whole brand on unreliable freelancers. There’s a better way. Smart marketing agencies in Tampa are partnering with trusted production companies that understand how to align video marketing with the agency’s vision.
Video production for marketing agencies requires specialized expertise, tools, and economies of scale. Choosing a video production partner means you can snap the video capabilities you need directly into your workflow without having to reinvent the wheel every time you book a new client.
Here’s how it looks when established marketing agencies meet mature video production capabilities:
- Straightforward pricing that helps you understand your precise markup for videos.
- A highly transparent video planning, production, editing, and hand-off process.
- Repeatable results, long-term relationships, and team members you can contact.
- Easy, authentic brand positioning as a provider of memorable, professional videos.
We understand that when you onboard any kind of partner, you make a trade-off. You might wonder if a video marketing team is truly capable of following your lead without getting in the way. Paper Jacket is the team that gets it: As artists with a pragmatic streak, we proactively bring your vision to life.
If you need to resource your marketing with media content optimized for success, it helps to know the team behind you makes your life easier, not harder. You’ll always have access to your project manager for clear, accurate answers to all of your questions, including scheduling timetables and milestones.
For Exceptional Content Marketing Execution, Tampa Agencies Need Professional Video Marketing
You already know video is a big (and growing) part of a winning content marketing formula.
Video is the most sought-after form of content. It’s more memorable and more likely to inspire action than text or photos. It helps brands of all kinds build trust in that all-important time period from “first contact” to first sale. And without it, your marketing agency can’t reach its full potential.
Video marketing makes up the majority of today’s online content. That doesn’t mean it’s too late to get started, but you can’t get ahead waiting around. While many brands are churning out uninspired videos, you can stand out using compelling video content with a human touch.
So, what makes for “compelling” video content? It needs to communicate what’s unique, different, and potentially life-changing for your clients’ end customers. A video production partner has those skills, the ones that are difficult to teach and even harder to hire for.
Just like you work hard to understand your client before you architect their strategy, we learn the ins and outs of your agency before we begin our first project. No matter what clients you work for, every white label video you receive does credit to your brand while adapting to your client’s needs.
If your client already has a content marketing strategy in place, video makes it better. Having an on-page video can give blog posts 3x-5x the reach they would have otherwise. And if your client has to start from scratch, videos hosted on YouTube help raise their visibility all throughout Google.
Your clients are living in the video age. Let Paper Jacket help you make the most of it.
With our team, you can get started on the very same day and have your first white label videos in just weeks, even if your project requires on-site filming. We’re based in Tampa, but we’ll go anywhere the job requires. We work hard so we can make your life (and your clients’ lives) that much easier.
Contact us today to find out more or get started.
