Video marketing is a powerful tool for creating a connection with future customers you haven’t met yet. You might not know them, but they know you: through your website, social media, or the word of mouth you’ve earned along the way. They’re hungry for video, so publishing what they want meets them where they are.
But that doesn’t mean just any marketing video will do. You need to cover your bases.
When it comes to essential marketing videos, Tampa business owners need strategy before execution. “Hey, I’m here, buy my stuff!” doesn’t work any better in video than it does in text. But when you craft your videos with a vision, you can get people nodding along with you. They may take action sooner than you think.
When Tampa businesses first get into video, it looks like a steep hill to climb. You need to think about content, equipment, training, and more. Paper Jacket makes it easier: we’ll handle all “that stuff” while you focus on a video marketing strategy that gets your voice heard.
So, what are the pillars of a corporate video strategy?
With years of experience, we’ve helped our clients get it down to a science:
1. Testimonial Videos
When they focus on testimonial videos, Tampa leaders get a marketing asset with major impact.
Testimonials are the #1 form of “social proof” out there. They let newcomers to your brand see that others just like them have really succeeded with your brand. But there’s a catch. Text-based testimonials often fall flat. It’s easy for them to feel wooden and contrived—even when they’re completely genuine.
Polished, professional testimonial videos go a step further. By showing your satisfied customers in living color, you give viewers the opportunity to really feel their story and your contribution. The best testimonials aren’t just reworded reviews. They’re full-scale brand storytelling narratives with emotional appeal.
A well-crafted testimonial video leaves someone thinking: “That person sounds just like me. And this is the local company I can trust to take care of me.” Testimonials aren’t just great on your website; they also work well with email marketing, priming viewers to follow your CTA. And they’re terrific in social media video marketing.
2. Brand Story Videos
You’ve probably heard it said: customers don’t care about you. They care about what you can do for them.
And that’s true—but it’s not the whole story.
Customers, especially Millennials and Gen Z, care about meaning. They want what they do to matter. And they are more likely than ever to choose brands that align with their values. That means your brand story can be an integral part of them seeing you for what you are.
But only if it’s framed the right way.
Brand story videos aren’t about why you’re the best. They’re about why you’re the bridge.
Your customers are the heroes of the story. You’re the capable guide who helps them get from where they are to where they want to go. And a brand story video that matters articulates not only what you do, but why you do it. It shows the origin story. The spider bite moment. Your “with great power comes great responsibility.”
Just as importantly, it does it in whatever tone is true to you.
That authenticity, captured on video, calls out to people.
Not just anybody passing by, but your own ideal customers.
3. Frequently Asked Questions (FAQ) Videos
The more sophisticated your service offerings are, the more explaining you need to do before someone takes the leap. But let’s face it: FAQ pages are usually written like somebody got the bright idea to reinvent a phone book or dictionary. The size of the scroll bar alone lets you know you’re in for a slog to find what you need.
Yeah, you probably should have an FAQ page—Google loves them.
But FAQ videos are the ideal way to hack a path through any FAQ that’s starting to look like a jungle. You can integrate brief videos to cover the key points of each topic. Because each one may take no more than thirty seconds (and they rarely go above two minutes), you serve your customers while staying agile and efficient.
And, far better than AI chatbots, FAQ videos put a human voice to information so your team can soothe and direct people at the moment they might be feeling most confused. That makes the difference between them reaching out now or “getting back to this later,” which probably means “never.”
4. Behind-The-Scenes Videos
Behind-the-scenes videos are the granddaddy of all video marketing.
Still, there’s a right way and a wrong way to put them out there.
The Wrong Way: The old-fashioned approach to behind-the-scenes videos goes like this. First, grab your phone. Then take some footage of your team at work. The crappier the footage is, the better! Finally, toss it online with some wacky and zany emojis in the description. Cut, paste, that’s a wrap!
Why was this so popular for so long? It was seen as the way to seem more approachable—warts and all. That might have been true back when smartphones were rare and video marketing was a novelty. Today, it can look like laziness. It might even feel like a put-on: “If this is a real business, why won’t they post a real video?”
The Right Way: You don’t need grainy smartphone footage to sell yourself as a real person. Just be real. Video works best when it makes an emotional connection. Paper Jacket helps you do that, not just by “showing up” with video but by optimizing every aspect. Sound, lighting, angles, and more make your marketing cinematic.
You look good, and it feels natural.
5. Product Showcase Videos
If you’re selling something concrete, it only makes sense to show it in action. From a kitchen appliance to an electronic device to an all-terrain vehicle, “seeing is believing.” Exactly what that looks like depends on your product and its audience, but it helps to have a Tampa video production company on your side.
What lifestyle are your customers trying to build when they buy your product? Whether it’s the thrill of an adventure or the relief of knowing they’re safe and secure, we’ll build brand storytelling around the kind of future your customers long for. When they see it and hear it, they’ll feel it for the first time.
What happens then? Simple. They buy it.
And you’ll be their #1 pick.
Paper Jacket Brings Tampa Video Marketing To The Next Level
In the world of brand storytelling, Tampa companies can’t settle for less: they need video.
Paper Jacket isn’t just a videographer. We’re a brand strategy and multimedia content provider that keeps your video-hungry channels fed. We’ll deliver marketing videos, photography, and B-roll you can be proud of so your company can always put its best face forward: on social media, YouTube, or anywhere you want to get seen.
Contact us to learn more or get started today.
