Here in Tampa, video production is essential to marketing success.
Video is the most popular form of content online. People consume it at all hours of the day and night, from mobile devices and their home laptop or desktop. Catching attention and influencing buyer behavior both demand a business video content strategy.
Here’s what other Tampa business owners already know about strategic video:
1. Strategic Video Validates Your Brand
You know the score: to do business, your prospects have to know, like, and trust you. There are not enough hours in the day to meet every prospect – even if that’s what you did when the company was smaller. A one-to-many approach with polished, professional video marketing positions your brand in the best light.
When it comes to making a human connection, video is the next best thing to being there. Website visitors who see you tell your story in your own words are more likely to recognize your brand as a trusted advisor. When the time comes for them to call or make an appointment, you’ll already have goodwill ready to draw on.
No matter what you want your brand to be known for, video gets you there faster. Not only does it give you a place on YouTube and other platforms where people are eager for answers, but it also underscores professionalism. A marketing video with high production values inspires trust even when viewers don’t know much about you.
2. Strategic Video Saves Internal Time
Video can be the cornerstone of a content marketing strategy where a single short script of just a few hundred words is recycled into a dozen different content pieces, keeping your social media properties fed and your audience fully engaged. Without video, text has to stand alone, multiplying labor instead of leverage.
Professional video production means every blog you publish – including your backlog – can turn into a video script. Every script can become a podcast. Every podcast can turn into a summary for your email marketing. Along the way, each link in the chain can fuel a handful of compelling and valuable social media posts.
All in all, video can save your team dozens of hours a month and hundreds of hours a year.
That gives everyone the chance to focus more attention on high-value tasks in their area of expertise. Video isn’t just about video: it’s about optimizing outcomes for every member of your team whose work touches a marketing strategy. In the end, you’ll get more done without having to invest in a higher headcount.
3. Strategic Video Drives Real Outcomes
Strategic video accelerates your growth while positioning you to handle the results better.
No matter where your future customers are in their journey, video marketing can meet them there. You can use video to introduce a problem, present solutions, and demonstrate why your way is the best. Video is not only a branding tool, it’s educational: it’s more memorable than text, easier to digest, and more likely to spark action.
Because video can motivate important actions from your prospects and leads—such as looking at your product catalog or joining your email list—it’s easy to attribute genuine marketing results to strategic video investment. That also means you can improve by aligning future videos with the data your past ones provide.
Done well and consistently, your strategic video can accumulate 1%-5% improvements in results per month.
And you know where that leads.
When It Comes To Professional Video Marketing, Tampa Trusts Paper Jacket
In the world of corporate video production, Tampa businesses need a reliable option.
All too many have been burned:
- Video has high barriers to entry, so getting started can take months, and still yield poor results.
- Outsourcing video has its hazards, like chaotic freelance vendors who can cost you opportunities.
- AI makes lots of promises, but it can drag your marketing into the “uncanny valley” if used wrong.
It’s not enough to invest in video tools and hope your team “figures it out” on the way. Low-quality video can sabotage your brand, and since it’s out there forever once you publish it, the learning curve undermines your brand vision. You need professional video marketing from a name you can really trust.
Paper Jacket is the content creation agency Tampa leaders choose to represent their brand. As the Tampa video marketing vendor that “gets it,” we’re here to help you enjoy all the benefits of video without re-inventing the wheel. We’ll proactively bring your vision to life with a mix of artistic creativity and experienced pragmatism.
Schedule a consultation to discover more or get started with us.
